Jeff & Janis Roach,
Instructors (Dallas)

Jeff Roach graduated with a B.S. from Abilene Christian University in 1986 and has been in the transportation/freight brokerage industry ever since. He first worked as a traffic manager. He then went to work for a major less-than-truckload carrier, whose philosophy was that you needed to experience every phase of the job before achieving a management position. He started out working nights on the freight docks, supervising the loading and unloading of shipments. He then worked as an inside account sales representative, and was soon promoted to outside sales for national accounts. He then obtained a position with a major truckload carrier with an airfreight division, where he was the Vice-President of National Accounts. In 1995 he began operating his own freight brokerage, which he grew into a multi-million dollar business. He began developing freight broker/agent courses in 2001.

Jan Roach graduated with B.S. from Baylor University in 1982. She entered the transportation field in 1995 when she became a partner in a freight brokerage operation. She has over 10 years of experience in running a brokerage/agency including sales, marketing, accounting/claims, and day-to-day operations inside of a brokerage. She has also provided training in the industry since 2001.

Both Jeff and Janis have an entertaining and inspiring teaching style. Graduates leave the course overloaded with practical information, helpful resources and the motivation to change their life (just read through the testimonial page).

Doug Dillon,
Instructor (Dallas)

Doug Dillon teaches from a rich background in various business ventures. He is now a successful freight broker through his own brokerage firm, G First Logistics. He truly gives students a real view of the day-to-day workings of a freight broker. He sets up an actual working brokerage in the classroom so students gain valuable hands on experience as they learn. He gained his success through perseverance and integrity. He passes these essential qualities on to each student he encounters.

Prior to his career in the transportation industry, Doug excelled in sales and marketing for 20 years. As an accomplished trainer in the retail and insurance industries, he honed his teaching skill. He has also owned profitable companies in the publishing and information technology industries. Entrepreneur Magazine named one of his industry technology ventures one of the top 100 fastest growing companies in the country.

Doug has such a passion for impacting the transportation industry through teaching that he leaves his business and home in New York to fly into Dallas monthly to be a part of Brooke Transportation Training.

Lance White,
Instructor

“Lance is the most enthusiastic person I know.  He cares about people. He wants them to be happy, healthy, laugh and be successful.”  Jeff Roach.

Lance has been a TOP GUN in freight brokerage sales for over 15 years.  He and Jeff Roach have worked in tandem to build the Brooke companies.  He  completed Brooke's intensive train the trainer program and uses that knowledge to empower students to success in the freight industry.

Lance White exemplifies passion and commitment to freight broker students by sharing some great victories as well as a few battle scars. His highly rewarding business career is admirable. Students will learn business success tactics from Lance as he shares from his wealth of experience. He knows how to build a successful business because he has done it. He learned stamina, working through pain and a plethora of life lessons as a football hero. Students will enjoy his depth of business knowledge as well as wisdom learned in the locker room. Lance has worked with Brooke Transportation Training since its start. Although much of his business has been in the construction industry his business know-how is universal.

Lance's experience prior to coming to Brooke involved lots of money, personality and sales. He has a background in home loans, homebuilding and company ownership. He passes on to students what it takes to start your own business then adjust during the growing pains.

He found his niche in the homebuilding industry shortly after college graduation. He received his BBA in Real Estate in 1986 from the University of North Texas while attending on a Football scholarship. He learned how to juggle studying with a demanding football schedule. Lance was an All-American linebacker for the Mean Green Eagles and was recently inducted into the University of North Texas Athletic Hall of Fame.

Lance learned how to motivate and train first with loan officers. He designed and created tools that allowed the sales force to gain confidence and desire to sell the loan products. He relishes training new freight brokers just as he has with new loan officers. He understands customer service through his daily work with customers.

Lance recently attended a dynamic training program called Discovery. He gained empowerment to live life to its fullest potential. He teaches students and anyone who will listen this NEW way of life not only through his voice, but also mostly through his actions.

Bryan Flanagan,
Guest Speaker

Founder, Flanagan Training Group
Author, Now, Go Sell Somebody Something

Texas Work Commission approved Industry Sales Trainer
Native Louisianan, Bryan Flanagan graduated from Louisiana State University in 1971. As a salesman for IBM he was so successful, he was promoted to sales trainer. He went on to train professionals in many industries through the Zig Ziglar Corporation. He knows sales and how to teach others to enjoy the entire selling process.

He shares his expertise in selling, productivity, professional growth and staying motivated. Bryan's enthusiasm is contagious. Students leave enriched and invigorated to succeed.

Krish Dhanam,
Guest Speaker

Co-founder, Krish Dhanam Training International, Inc.
Author, The American Dream from an Indian Heart

As a transplant to America from India, Krish has an enormous appreciation for freedom and the preciousness of life. He has taught his inspirational message in seminars across the globe. With wit and wisdom he encourages goal setting, dreaming big, motivation, turning weakness to strength and discipline – the keys to success in any business.

PLEASE NOTE: Guest speakers appear during the course as their schedules permit. The first ten (10) enrolled students each month will receive books written by Bryan Flannigan and Krish Dhanam - FREE. Books will be available for purchase during the class. Other guest transportation and motivational speakers may be brought in each class.

Ron Moore,
School Director (Jacksonville, FL)

Ron Moore director of the Freight Broker Training course in Florida has a resume a mile long of experience in Transportation. He knows how to do everything in the field, because he’s done it. In his 40+ years he has earned the nickname: O Wise One. “It was always my desire to help other people become successful.” He began his career as a union dock worker/yard jockey/driver. Within a decade he was supervising a fleet of union drivers as the Operations Manager. His journey took him through large and small trucking operations expanding his understanding of the entire industry. He is expert at bettering any operation he touches. For example, he became president of a struggling 62 truck flat bed and specialized operation. 17 of the trucks were unmanned. He filled all those trucks, acquired 20 additional trucks thus turning the company into a very profitable venture. As a recruiter of agents and owner/operators at Pacer the business grew 78%. At Landstar he earned numerous awards for top revenue producer including the Jeffry Crowe/Bob Zonnville Lifetime Achievement award.

He is anxious to guide others into becoming top revenue producers. He remembers how it was just starting out, and the exhilaration of the rewards of hard work. He is a great encourager and is greatly anticipating being a part of this new beginning of the Florida division of Brooke Training.

Click here to read his entire bio and achievements

Susie Moore,
Instructor (Jacksonville, FL)

Susie is imminently qualified to teach freight brokering.  She’s the daughter of one of the most highly respected 40 year veterans of the freight industry and a highly skilled communicator. 

Susie’s whole career has revolved around leadership development, teaching and encouraging students to achieve all they can.  She’s worked as a training specialist, a  human resources professional, as an instructor, recruiter and consultant.  Her enthusiasm, creativity, and high-energy professionalism make her a natural and captivating trainer. 

To continually improve her abilities, Susie has received a variety of certifications in personality, communication and leadership training.   Her style is motivational, instructional and inspirational.  She will keep your interest as you learn how to change your future by training for a bright new career.

Click here to read her entire bio and achievements

Jeff Ashcraft
Expert Instructor

Jeff Ashcraft cut his teeth in transportation selling cars, quickly becoming a top sales manager.  He then moved into the freight brokerage arena.  Over the years he has earned expert status in the transportation industry. He teaches from his wealth of experience as a salesman, sales manager, freight broker, and all assets of freight broker operations.   Jeff passes on his passion for the brokerage business as well as the opportunity to own your own business to his students.  He shares specific lessons both good and bad that he has learned throughout his career.  Jeff helps students apply the lessons he learned to starting their own career as a freight broker and a business owner.  Brooke Transportation Training Solutions is expanding across the nation with the addition of Jeff as an instructor.

Jeff graduated from the Indiana University Kelley School of Business in 1988.  He started his ‘adult’ life in the automobile business and was the assistant new car manager at a large Toyota dealership for 5 years.  He was in the prestigious ‘Presidents Club’ for two of those years, putting him in the top 5% of all Toyota salespeople nationwide.  Additionally, His ‘customer satisfaction’ was the second highest amongst the members of the Presidents Club.  While in the automobile business, Jeff learned how to build relationships and take care of customers.  He daily uses the skills learned early in his career.

In 1994 he transitioned freight brokering at Burlington Motor Carriers.  In addition to brokerage, he gained operations experience in both the refrigerated and blanket wrap divisions.  After his stint at Burlington, Jeff helped start an operation (started with 1 truck and grew to 175 trucks) for Knight Transportation in Indianapolis.  While his main responsibility was sales, because it was a start-up operation, Jeff was exposed to all facets of the business including operations, back-office functions, and facilities management.  In 1999, Jeff started a brokerage operation for Hiner Transport. 

Jeff is currently the Vice President of Agent Development for one of the largest truckload brokers in North America.  His was previously the Regional Vice President of Sales for the western half of the country.

He thrives on passing on knowledge gained and sharing motivation stories to students who desire success in freight brokering.  Brooke Transportation Services is proud to have him as an expert instructor.  You will gain invaluable insights sitting under his teaching.